The Power of Video for Internal Communications in the TikTok & Instagram Era

8am PST | 11am EST | 4pm GMT+1

In the age of TikTok and Instagram, video has become a dominant force in capturing attention and conveying messages.

 This session will explore how internal communication professionals can leverage the power of video to engage employees, foster connections, and drive company culture.

• Discover the latest trends in video communication and how they can be applied within your organization.
• Learn practical tips for creating compelling leadership video content that resonates with employees.
• Understand the impact of video on employee engagement, retention, and overall satisfaction.
• Gain insights into successful case studies where video has transformed internal communications and strengthened organizational culture.

Join Workvivo and Play+Play to unlock the potential of video in your internal communication strategy and learn how to captivate your audience in a way that is both effective and impactful.

Speakers

Jaymi Onorato,Marketing Manager at PlayPlay

Jaymi Onorato is a Marketing Manager at PlayPlay, the leading video creation platform empowering communication teams to transform messages into impactful video stories. An expert in audience engagement, growth marketing, and strategic communication, Jaymi spearheads demand generation for North America -- driving user adoption and establishing PlayPlay's position in the corporate and internal communications landscapes through innovative, data-driven initiatives.

Prior to PlayPlay, Jaymi spent 4+ years creating marketing strategies and developing compelling, multi-channel narratives for diverse audiences at the Wall Street Journal, Intentsify, and Worldwide Business Research (WBR), and brings over 6 years of experience partnering with a diverse portfolio of companies. Now rooted in New York City, Jaymi nurtures growth both in her urban oasis and the tech industry. The longtime yogi and plant mom works to cultivate further advocacy for inclusivity for women in leadership and in the tech ecosystem

Barbara Booras, Senior Customer Community Manager at Workvivo

Barbara Booras is a Senior Customer Community Manager at Workvivo, the #1 G2 Rated Employee App Globally. Specializing in Expert Services, Booras has supported Workvivo strategic customers and now spearheads the Customer Community, a vibrant digital employee experience community. She spent 6+ years in New York City leading internal and exec comms and transforming company culture at DIVINA in her role as the first Culture & Community Manager. Booras is a self-described workplace culture nerd, obsessed with elevating the employee experience.
Now based in Boston, Booras enjoys freelance food writing, sailing, distance running, and world travel. She is a 6x marathoner currently working on completing the Abbott World Marathon Majors. Booras has an educational background in hospitality and tourism and approaches EX with a high-touch, hospitality mindset.